Web optimization and SEO to attract more customers
SEO is a key technique that must be integrated into the digital marketing strategy of any company, if you want to ensure online visibility.
SEO is born from the need to attract traffic to the web through search engines and focuses on occupying the top positions in organic search results, that is, those that are not paid advertising. Therefore, search engine optimization or SEO seeks to improve the visibility of a website in the organic results of different search engines.
There are two basic factors that search engines rely on to rank a web page:
- The authority refers to the popularity of a website. The most valuable information will have greater popularity, this factor is based on the user experience because the more content is shared, the more useful it has been for the user.
- Relevance is the relationship a page has to a given search.
How is a website indexed within Google?
For this organization, search engines work in two easy steps:
- bots-seo-industrial-companies1. Crawling: The search engine roams the web crawling with what we know as bots.
- The bots traverse the web pages through the links, which is why it is important that the link structure of our website is optimal, so that they can do the task of collecting data about our website and provide it to their servers.
- The bots have autonomy over the pages they visit and for how long, the loading time must also be optimal and the content must be up-to-date, since bots are attracted to new and updated sites.
- 2. Indexing: When the bot has crawled the web and has collected the necessary information, it includes the pages in an index. In this index, the pages are ordered according to their content, their authority and their relevance. This way we can visualize the results that are more related to the query.
Today’s search engines are more sophisticated and give more priority to the quality of content.
In a process that takes milli-seconds, once the crawling and indexing occurs, the algorithms (computer processes that decide which pages appear and in what order in the search results) go through the indexes and choose the most relevant pages taking into account Take into account the hundreds of ranking factors.
Next, we are going to define within two groups the different factors that influence when positioning a page, and to explain how each factor can contribute to the growth of our company:
1. Internal Optimization Factors (SEO On-Site)
seo arabic services for user experience industrial companiesInternal factors are those that are based on relevance and are relative to the web. As managers of our website, we can modify on-site factors so that they work in our favor and favor the growth of our business.
Structure of the web: We must facilitate the tracking of bots through a good structure of URLs and not only in order to be found but to improve usability and favor user navigation.
As a consequence, the load time will be shorter and therefore it will be easier for both bots and users to find and collect the information they need on the web. It will be more attractive for users to explore content on a website that is organized and well structured than one that is not.
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HTML code optimization: Although the term HTML suggests that this task is only for programming experts, the optimization of this factor is simple once it is understood that the bots accessing a website mainly read its HTML code and that the HTML tags collaborate to display information about the content of our website in your search results.
We must pay special attention to the title tag, which is the main title that Google shows in its results, the meta-description tag is the text that summarizes the theme of a web page, since the meta-description may depend on whether your page receives more or fewer clicks. Finally, the header tags that establish hierarchy between the titles
Content: Although the content is not the king, it is definitely the most important factor to position in Google. We must always seek to offer original and interesting content, which is also designed with the needs of our customers in mind.
For this purpose it is necessary to do research on the keywords or keywords, select the keyword on which we are going to develop the content, include said keyword throughout the post in a natural way and provide quality and actionable information.
2. External Optimization Factors (SEO Off-site)
factors-external-seo-optimization of websites for companies SEO factors are those outside the company, they are not under the direct control of the web managers. They are relative to the degree of trust of the web page, therefore they define if one website has greater authority over another. Among the most influential factors are:
User behavior: When users share our content on social networks, they generate links that determine if one page appears before another. The time spent on our page and other factors such as the bounce rate, the CTR, and the adaptability to different devices also influence the score.
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Links -Quality over quantity-: Search engines prefer quality over quantity when it comes to giving greater authority to a website. They will always give more importance to the quality of the websites that lead to the link rather than the quantity.
It is important that within the organization we always seek to implement SEO factors, because in the end, this technique only seeks to improve the attraction of users and therefore increase visits to our website. A greater number of visits represents more possibilities to sell to a greater number of clients and therefore the growth of the business.